Connect with us!
Conectate con nosotrxs!
Artist Management and Consulting
Jícarx (also referred as Jícaro/Jícara, depending on the region) is dedicated management and consulting agency for artists and entertainers who identify as being part of the Latin American diaspora.
Our mission is to not only guide, support and manage emerging and established talent but also to empower artists on our roster while uplifting Latin American culture on a global scale. At Jicarx, we recognize the rich diversity and vibrant artistic expressions that stem from this community, and we aim to create opportunities with collaborators who believe in the need for visible representation in the wider industry. Our goal is to amplify, celebrate and honour the diverse cultures and voices within the Latinx community, ensuring that artists are represented in all their richness.
We are deeply committed to embracing the diverse intersectionalities that exist within Latin America, recognizing that this diversity is central to the cultural vibrancy we aim to bring to highlight. The "X" in Jcarx symbolizes our dedication to dismantling the gendered norms embedded in both Latin American culture and the colonial (e.g., Spanish and English) languages. By challenging traditional gender roles, we create a more inclusive environment where artists of all identities can express themselves freely and authentically.
This approach is crucial, as it allows artists to break free from the constraints of outdated expectations, offering them the space to thrive and "show up" as their most authentic selves on their own terms. What sets Jícarx apart is our unique focus on both cultural and gender inclusivity, fostering an environment where diversity is not just acknowledged but celebrated. Through our work, we aim to leave a humble impact in the industry, ensuring that Latinx/a/e/o culture and its diverse identities are fully represented and embraced.
*Jícarx invites and welcomes all allies and co-conspirators to be part of our collective efforts and comunidad!
Welcome
Bienvenidos
About the Brand
Our name comes from the "Jícara" or "Jícaro". These flowering extension of the tree is grows from, has variations across Mexico, Central and South America, the Caribbean and Africa.
It is a sacred and ancient tree for Indigenous peoples. Amongst other names, it is also known as Mexican Calabash, Morro, higüero, Totumo, Mate, Güira.
The Jícaro tree is a Sacred Tree to the Ancient Maya/Mesoamerican people and is in fact, part of our Creation story.
The Jícaro plant was traditionally used (and still done so today!) for medicinal, food, artisanal and everyday purposes like utensils and containers.
Every part of this plant can be utilized.
Have you ever tried Horchata? These high-protein seeds is one example! Today, it is being explored for it's properties as a high-quality oil, similar to Extra Virgin Olive Oil.
We chose this name as a form of resistance and in acknowledgement of The Original People in the geographical region of what today is known as Latin America. Those who were uprooted and intentionally displaced through colonization, although, this still happens today.
Like our ancestors, the seeds of these trees were not expected to survive certain conditions and genocide. However, they adapted to their environment and not only survived, but thrived.
Somos la Resistencía que nunca imagínaban.
This is truly para nosotrxs, de nosotrxs!
#LatinxaeoAmerica #Indigenous #Indígenxaeo #AfroCaribbean #Caribeñxaeo
Contact
Whether it's an inquiry related to our blog, apparel or anything in between - Jícarx would love to hear from you!