Connect with us!
Conectate con nosotrxs!
Quiénes Somos?/About Us
Artist Management and Consulting
Jícarx (also referred to as Jícaro/Jícara, depending on the region—pronounced “HÍ-cah-ro” in Nicaragua and “HÍ-cah-rah” in El Salvador) is a dedicated hub that offers a few streams of support para la comunidad and our allies, accomplices and co-conspirators. We are also a management and consulting agency for artists and entertainers who identify as part of the Latin American/Caribbean diaspora.
*Jícarx began as a university project, then evolved into a conscious streetwear clothing brand.
Background
The seed was first planted in the realization of how significant and empowering it would have been to have come across visuals and messages that intentionally conveyed a sense of belonging. This included visual representation that encompassed the diversity and necessary inclusivity for the Latin American diaspora.
It sprouted during an assignment while taking an 'Indigenous Media' course in university. One of the tasks was to think outside the usual, the typical, the common ways to share a message that sparked conversation.
Due to our social media posts and vocal approach in bringing awareness of historical and present day issues and barriers our communities face, we began receiving requests for consulting and educational opportunities that are focused on truth, inclusivity, reflective of the diversity that exists within our communities and spaces, and conversations that resonated well.
We now also manage and work with artists (performing/recording, influencers, etc.) who wish to have this approach representing their creative outputs and to share with their audiences - along with ensuring alignment between between brands and potential partners.
Jícarx aims to acknowledge and honour our shared similarities,
while celebrating the diversity en nuestras comunidades.
It is also important for us to state that we are not a monolith.
Many of us do not have the same raíces/roots, heritage, in fact - there is SO much diversity even within out present day nations.
Part of our aim includes bringing awareness to the diverse identities (e.g., cultures, ethnicities, languages, traditions) and ways in which the people from what is known today as Latin America, express themselves and how this impacts us as individuals and a collective people.
#Indigenous #Indígenxaeo #AfroCaribbean #AfroCaribeńxaeo #AfroMestizxaeo #AfroDescendiente #AfroIndígenxaeo #Latinxaeo
*Jícarx invites and welcomes all allies, accomplices and co-conspirators to be part of our collective efforts and comunidad!
Welcome
Bienvenidos
About the Brand
Our name comes from the Jícara/Jícaro, a sacred and ancient tree found across Mexico, Central and South America, the Caribbean, and parts of Africa.
Known by many names—Mexican Calabash, Morro, Higüero, Totumo, Mate, Güira—it has been revered for generations. For the Ancient Maya and many Mesoamerican peoples, the Jícaro is a Sacred Tree woven into Creation stories.
Traditionally, every part of the plant is used for medicinal, culinary, artisanal, and everyday purposes—bowls, utensils, instruments, remedies, and more. Its high-protein seeds, famously used in Horchata, are now being explored for high-quality oils comparable to extra virgin olive oil.
We chose this name as an act of remembrance and resistance—honouring the Indigenous peoples of the regions now called Latin America and the enslaved African peoples who were forcibly brought to the Americas and whose cultural, musical, and spiritual legacies continue to shape our identities. Like our ancestors—and like the resilient Jícaro seed—we were not expected to survive certain conditions; yet we adapted, persisted, and thrived.
Today, somos la resistencia que nunca imaginaban.
Esto es para nosotrxs, de nosotrxs.
#LatinxaeoAmerica #Indigenous #Indígenxaeo #AfroCaribbean #Caribeñxaeo
Contact
Whether it's an inquiry related to our blog, apparel or anything in between - Jícarx would love to hear from you!